Expose Hidden Gaps That Can Erode Trust and Limit Fund Development Growth

In a time of shifting expectations, this assessment reveals where alignment is slipping and what actions can reconnect your brand, strategy, and team.

What You’ll Learn

How Well Your Culture and Leadership Reflect the Communities You Serve
From hiring and onboarding to how leadership shows up, see where your internal practices build or undermine community trust.
Where Your Messaging and Fundraising Are Landing, and Where They're Not
Find out how well your programs, communications, and donor outreach resonate with the communities driving tomorrow's growth.
Whether Your Strategy and Teams Are Built to Deliver on It
See if your governance, systems, and cross-team alignment are set up to turn good intentions into real results.

How It Works

Answer 11 quick questions

Get instant results with
tailored insights

Know Exactly where to focus

About John Stevenson

I'm John Stevenson, founder of TerraNova360. For 25 years I've helped mission-driven organizations close the gap between where their strategy is pointed and the communities they exist to serve.

I've worked with some of Canada's most respected health and social impact organizations: including Diabetes Canada, Imagine Canada, the Wellesley Institute, and St. Joseph's Health Centre, where a full organizational rebrand grew donations by 40%.

In the US I've worked with major health systems including Memorial Hermann Health Centre in Houston, bringing the same community alignment approach to organizations navigating a rapidly shifting patient and donor landscape.

I led the first national multicultural donor study in Canada in partnership with Imagine Canada, the research that documented the giving power and trust gap that most nonprofits are still leaving on the table.

This scorecard is built on 25 years of that work. It's the fastest honest read I know on where your organization actually stands, and what to do next.

What the Research shows

Multicultural Canadians are the fastest-growing donor segment, expected to increase 44% by 2034. In the US, Hispanic Americans now represent nearly one in five people, and Black households give 25% more of their income to charity than white households despite a persistent wealth gap.

These communities are generous, loyal, and growing. The organizations building genuine alignment with them now are creating donor relationships their competitors won't be able to replicate.

A New Generation of Donors Is Ready to Give. Is Your Organization Ready to Receive Them?

In 3 minutes, discover how aligned your organization is with the communities driving the next decade of donor growth, and where your biggest opportunities lie.

This assessment is for:

Expose Hidden Gaps That Can Erode Trust and Limit Fund Development Growth

What You’ll Learn

How It Works

Answer 11 quick questions

Get instant results with
tailored insights

Know Exactly where to focus

About John Stevenson

What the Research shows

Testimonial

“We thought our brand was aligned, until this scorecard showed us exactly where things were breaking down. Within days we had clearer priorities, stronger team alignment, and a fresh sense of direction. It was a wake-up call and a roadmap.”

A New Generation of Donors Is Ready to Give. Is Your Organization Ready to Receive Them?

In 3 minutes, discover how aligned your organization is with the communities driving the next decade of donor growth, and where your biggest opportunities lie.

This assessment is for:

Expose Hidden Gaps That Can Erode Trust and Limit Fund Development Growth

What You’ll Learn

How It Works

Answer 11 quick questions

Get instant results with tailored insights

Know Exactly where to focus

About John Stevenson

What the Research shows

Testimonial

“We thought our brand was aligned, until this scorecard showed us exactly where things were breaking down. Within days we had clearer priorities, stronger team alignment, and a fresh sense of direction. It was a wake-up call and a roadmap.”

Get instant results with
tailored insights